Hi, I am Katherina Villa, an innovative solutions -oriented Creative Senior Producer & Architectural Designer.

katherina@backboneproductions.ca
+1 (416) 450-8010
See my Résumé here

With over 25 years of experience in production and architectural design, I have been fortunate to work on incredible projects with remarkable clients.

I have served as the head of broadcast for various agencies, and have also embraced roles as a freelance senior producer and architectural designer. Leveraging my architectural background, I have honed my creativity, designing both residential and commercial spaces. This foundation has been instrumental in nurturing my skills as a producer, where I have engaged in set design, concept development, layout, planning, and overseeing all facets of budgeting and scheduling.

Over the last two years, I have worked closely with several notable companies including theScore Bet, Sonnet Insurance, Dairy Farmers of Ontario (DFO), The Beer Store, Little Caesars, SickKids, Questrade, Moneris, and KFC. My role entailed steering a wide range of creative initiatives that spanned broadcast, photography, web, social media (specifically Instagram), outdoor (OOH) advertising, and in-store marketing. I also spearheaded recent product development ventures for renowned entities such as Labatt’s and DFO. As a Senior Producer, I gained experience working on documentaries with pharmaceutical clients, including Pfizer. My portfolio is rich and diverse, featuring collaborations with clients such as McDonald's, Pizza Hut, Bell, Rogers, RBC, Toyota, among others, and spanning various industries including packaged goods, investment banking, and charitable work.

I have garnered international and North American talent management experience, functioning also as a celebrity consultant and brand liaison. In this role, I have navigated contracts and negotiations with unions and non-unions including SAG, ACTRA, UDA, and AFM, while facilitating successful partnerships with talent, influencers, and music rights companies. This diverse background allows me to forge connections and create synergies that elevate every project I undertake.

As an innovative and solutions-oriented creative senior producer, I am eager to connect with you in the near future to discuss potential opportunities for collaboration.